SHOOCANDY
SHOOCANDY
Project Details:
I developed a brand that catered to an audience of sneaker enthusiasts. Offering authentic sneakers at a fraction of the cost, I built a social presence for shoocandy and formed international partnerships to source authentic sneakers. I organically grew shoocandy to a loyal following, projecting to break six-figure revenue by end of 2024.
Instagram:
Client:
shoocandy
ROLE:
Founder, Chief Marketing Officer, Creative Director, D2C Channel
It started with an idea.
I saw pain-points in the sneaker resale market—overpriced shoes and questions towards sneaker authenticity.
Behind the scenes.
Originally based in CT, I built a loyal client base in a competitive market. Shoocandy was my creative outlet. Building an aesthetic on Instagram highlighting the sneaker culture proved successful.
The back-end relationships I built with suppliers allowed me to scale shoocandy to LA diversifying my clientele to include the likes of Magic Johnson and James Harden.
